A WeChat interactive experience introducing China to Ferragamo's luxury watch collection through immersive storytelling and product discovery. Retired after twelve months when the brand shifted away from WeChat.
/ Overview
Full stack developer at 31Ten. Designed and built this integrated WeChat app for Ferragamo's watches, an immersive experience that introduced Chinese consumers to the timepieces through storytelling and discovery. Owned frontend and backend integration, keeping performance smooth inside WeChat while holding the brand's luxury aesthetic.
/ Stack