Fortune of Time for Ferragamo
Luxury
WeChat interactive experience introducing the Chinese market to Ferragamo's luxury watch collection, featuring immersive storytelling and product discovery. The campaign was discontinued after twelve months due to the brand's strategic shift away from WeChat.
My Involvement
As a Full Stack Developer at 31Ten, I designed and developed this integrated WeChat application for Ferragamo's luxury watch collection. I created an immersive interactive experience that introduced Chinese consumers to the brand's timepieces through storytelling and product discovery. I handled both frontend development and backend integration, ensuring seamless performance within the WeChat ecosystem while maintaining the luxury brand's aesthetic standards.
Technologies Used
Languages
- JavaScript
- HTML
- CSS
Frameworks
- jQuery
Tools
- WeChat Developer Tools
Practices
- Interactive Design
- Localization
- Cross-cultural UX